Ride What You Believe In
Our limited-run kits, tees, and accessories are made for slow riders, mountain crushers, and proud members of the Eudaimonia community. Designed in Tasmania. Ridden everywhere.
Featured Items
Our signature collab kit — comfortable, bold, and deeply connected to lutruwita/Tasmania.
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.
Our signature collab kit — comfortable, bold, and deeply connected to lutruwita/Tasmania.
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.
Our signature collab kit — comfortable, bold, and deeply connected to lutruwita/Tasmania.
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.
Accessories
Our signature collab kit — comfortable, bold, and deeply connected to lutruwita/Tasmania.
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.
Our signature collab kit — comfortable, bold, and deeply connected to lutruwita/Tasmania.
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.
Support Eudaimonia and Eloise Daintree’s artwork with these beautiful socks!
We like to call this one the party hat. Ready for all ocassions!
Our favourite musette. The perfect size to fit a laptop and strong design to carry all your life’s desires (that last part might not be entirely true)
Support Eudaimonia and Eloise Daintree’s artwork with our signature bidon
The latest season of Pro Jerseys features lightweight Italian fabrics that conform to your body's contours. Combining woven aero sleeves and heat bonded grippers that work in harmony with our ultra-light body fabric, this jersey is able to breathe in some of the hottest conditions.
85% Nylon, 15% elastane
Water-resistant zip pocket
Extremely breathable Italian body fabric
Highly advanced moisture-wicking properties
Ethically Sourced
Part of the highly anticipated evolution of Pedal Mafia Cycle Co
The latest season of Pro Jerseys features lightweight Italian fabrics that conform to your body's contours. Combining woven aero sleeves and heat bonded grippers that work in harmony with our ultra-light body fabric, this jersey is able to breathe in some of the hottest conditions.
85% Nylon, 15% elastane
Water-resistant zip pocket
Extremely breathable Italian body fabric
Highly advanced moisture-wicking properties
Ethically Sourced
Part of the highly anticipated evolution of Pedal Mafia Cycle Co
Our latest Pro Collection marks the evolution of the brands most premium line.
Using a culmination of our greatest technology through all ranges, we have created a fit that hugs and conforms to the body's shape no matter the body size.
Minimal aesthetic, simplicity and bold forms, we let the design and construction of this range speak for itself.
Featuring an invisible pro length leg gripper, a new re-designed chamois featuring a high-density foam (SAT) with an updated carbon layup allowing stiffness and support to your pelvic sit bones.
Key Features:
- Compression leg fabric
- Laser-cut invisible grippers
- High-Density SAT Chamois
- Combination of French and Italian fabrics
Our signature collab kit — comfortable, bold, and deeply connected to lutruwita/Tasmania.
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.
Support Eudaimonia and women’s cycling with our Girl Gang drink bottle thanks to the support of Burgh bar tape
Every purchase supports the continued delivery of purpose-led cycling in lutruwita/Tasmania. Thanks for repping the ride.
Shipping & Returns FAQ
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As we’re a small independently owned company, we do not currently ship internationally… but if you join us on tour, we would love to see you in our merch!
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We accept returns within 14 days on unworn items.
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Check our size guide or contact us directly.
The meaning behind the merchandise…
Eloise Daintree is a plangermaireener/ trawlwoolway woman (she/her), from lutruwita/Tasmania. We first engaged Eloise in 2024 as we wanted to create some cycling kit that in some way illustrated place and had a larger significance than simply printing a 'brand kit'. I told Eloise my story, my connection to the Huon Valley and how the business, my love for cycling and the Huon Valley are all so closely entangled within one another. I wanted to give Eloise some direction, but also to allow her creative freedom go wild. And I believe together, we created something beautiful. And I hope she is just as proud as I am for what she has created!
Read Eloise's artist statement below to gain an understanding of the meaning behind the artwork.
ARTIST STATEMENT
This artwork ‘Rivers’ depicts the flowing interconnectedness of the southern region of lutruwita through bodies of water. Rivers is an amalgamation of personal stories extending from the Huon River, further south to areas such as Dover and Lune River.
As a teenager, I spent a lot of time on the southern rivers rowing for my school team. It was the moments after races as I awaited for my turn to disembark, that I would find myself getting lost within the ripples of the water, the dense reeds lining the banks and reaching branches, that tranquility and peace was reached.
As a Plangermaireener woman, I would like to acknowledge that the traditional owners of these southern areas are the Melukerdee and Lyluequonny people.
As an indigenous artist, I produce works that convey personal stories of connection to place, as well as a broader understanding and representation of the country of which I live and practice.
Always was and always will be Aboriginal land.